I am writing today to announce the closure of the New Mexico Independent. After three and a half years of operation in New Mexico, the board of the American Independent News Network, has decided to shift publication of its news…
While environmental activists played their part yesterday during demonstrations at the capitol building, going so far as to dress up as solar panels and to sing the tune of “You Are My Sunshine,” their counterparts, the anti-cap-and-trade contingency who has…
Roughly one quarter of University of New Mexico students are unimpressed with the state’s flagship public school, according to a survey that questioned college students about their higher education experiences.
Declining readership is not the only reason the stench of death is wafting through some metropolitan newspapers. Seems that journalists are not the only people in newspapers who have to adjust to the world of new media.
According to Online Journalism Blog, newspaper advertising sales people should start taking a good look at how they are relating to the surge in online media.
The report says that ad people are not adjusting to online advertising and that’s hurting papers’ bottom lines. It offers ad reps 10 ways to keep their jobs — and probably their managers’ jobs and those of the editorial staff at their papers.
In fact, the report states:
The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same.
