http://newmexicoindependent.com/140/how-ad-people-can-save-newspapers New Mexico news and politics Fri, 02 Sep 2011 18:15:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://newmexicoindependent.com/140/how-ad-people-can-save-newspapers#comment-200 katestone Wed, 30 Nov -0001 00:00:00 +0000 http://70.32.121.217/?p=140#comment-200 Good points about online advertising but most newspapers have lousy webpages so people do not gravitate to them. Many newspapers are stuck in the past as far as the web and if they are online at all the site is unattractive and hard to navigate. The real issue for newspapers is the loss of revenue due to Craig's List and similar free ad ventures, EBay has had an impact, a lousy retail economy that limits business ad budgets, and the real estate slow down that reduces those ads. Newspapers are shrinking their size, reducing or eliminating glossy magazines, collapsing bureaus, gutting their staff and are still struggling. I read newspapers online. I never read the ads. It would be interesting to find out how many readers of online newspapers are actually buying products based on the online ads. Good points about online advertising but most newspapers have lousy webpages so people do not gravitate to them. Many newspapers are stuck in the past as far as the web and if they are online at all the site is unattractive and hard to navigate. The real issue for newspapers is the loss of revenue due to Craig’s List and similar free ad ventures, EBay has had an impact, a lousy retail economy that limits business ad budgets, and the real estate slow down that reduces those ads. Newspapers are shrinking their size, reducing or eliminating glossy magazines, collapsing bureaus, gutting their staff and are still struggling. I read newspapers online. I never read the ads. It would be interesting to find out how many readers of online newspapers are actually buying products based on the online ads.

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