Jay Leve, the editor and founder SurveyUSA, a non-partisan polling firm with clients from around the nation including KOB-TV in New Mexico, gave a warning to pollsters everywhere about the future of the public opinion polling industry, Mark Blumenthal of the National Journal reports.
Leve was speaking at the Joint Statistical Meeting, a meeting of statisticians.
“For every 100 young people, age 18 to 24, that we should have had [last year] in our [unweighted] samples,” Leve said, according to Blumenthal, “we had only 24.”
According to the Centers for Disease Control, one-fifth of American households are now cell-phone only. This causes problems for pollsters, who cannot reach those on cell phones as easily.
“If you look at where we are here in 2009,” for phone polling, Leve said to the conference attendees, “it’s over… this is the end. Something else has got to come along.”
So far, no one really knows what that replacement will be, especially with the incredibly bad results of Zogby Interactive Polling, which is done over the internet.