Nearly two-thirds of respondents in a poll of users of local news websites—including The New Mexico Independent— say they are more satisfied with that site than with their local mainstream new source. The survey of 19 community news sites, conducted by the Reynolds Journalism Institute.
“In an era where satisfaction with traditional news media is fairly low, as seen in several recent reports such as a 2009 Sacred Heart University poll, this shows promise for these newcomers, most of which have only been publishing for fewer than five years,” a report on the poll results announced.
The survey also found:
- Users responding to the survey place a high degree of trust in their local sites, suggesting many find the new sites more credible than traditional media sources.
- Users go to the sites for original local news but they also see sites as important places to engage in community.
- More than a third of those responding say their local site is their primary local news source.