John McCain may be "aware of the Internet," but Barack Obama is mastering it as a campaign tool.
Christian Science Monitor blogger Dante Chinni today analyzed the "stark differences" between the two candidates and how they’re using e-communications to reach out to supporters. Chinni’s blog has set up e-mail accounts for "pseudovoters" in 11 representative communities — including Los Alamos here in New Mexico – who signed up to receive e-mail messages from each campaign.
The messages Obama’s campaign sends are increasingly targeted, "trying to strike a chord with voters on the issues that matter to them." For example, one Obama e-mail linked to a survey asking voters what issues they’re conerned with:
(Obama’s) campaign is putting the answers to those surveys to work.
Our Lincoln City, Ore., supporter, for instance, told the Obama campaign that the environment is a big issue for her, as it is for many in the city. Lo and behold, in June she received an Obama e-mail offering her a 100 percent organic cotton T-shirt picturing a tree sprouting out of the Obama campaign logo, for a donation of $30 or more. “Support the environment and our campaign with this high-quality, earth-friendly T-shirt,” the e-mail read.
The post goes on to report that the Monitor’s "supporter" in Los Alamos said he was upset with how Washington works and received a message about Obama’s support for a lobbying reform bill.
In contrast, McCain’s e-mail messages have been mostly uniform, no where approaching Obama’s sophisticated approach, Chinni writes:
What’s more, the McCain e-mails convey at least the hint of a campaign that feels it needs help and organization. One e-mail that went to supporters in Hopkinsville, Ky., and Lincoln City, Ore., asked, “Can you put your life on hold for a few months to make history?” The e-mail was looking for “full-time volunteers” to “relocate to another part of the country.”